mwotw

I used to think that “working smart”, as in the expression “Don’t work hard, work smart“, was essentially the same thing as being lazy. Because the smart work of some seems to go further than the hard work of others, those who have a capacity for smart work don’t seem to work very hard or very often. But I realize now that working smart has less in common with laziness than it does with efficiency. For every task, there is precisely one way to carry it out using the least amount of energy. Thus, it is an occupation to spend your time just thinking about working, so that when you do work it is always to great effect.

Logic dictates that Santa Claus must be more powerful than God, at least if you’re a kid. When we ask Santa Claus for things, we are given them much more often than we have answers to our prayers.

Every day, Millions of surfers make their way from mainstream sites to porn sites. Sometimes they do it directly, via direct navigation and bookmarks, and sometimes they make their way in steps, through a sequence of sites. This is what I call macro-scale “Spectrumming,” which happens naturally all over the web, and refers to establishing a network of sites with different site obscenity levels.

The borderland between mainstream and adult sites is appealing to surfers because it contains content - both visual and textual - that is sexy or risqué in nature. It is also appealing to advertisers, because it lets them get the best of both worlds: large volumes of traffic from unrestricted mainstream sources, and the higher converting power of adult-oriented programs. There are a small number of site types where this seems to happen naturally — by jack mardack