mwotw

Shotgun Lesson in Marketing: How do you Sell something that doesn’t need to be Sold?

This question relates to a lot that is going on right now — so it is a timely answer to seek. The nearly-imponderable question phrased above suggests the following subsidiary questions, which may prove more approachable:

a — What is our role as Marketers of a product the demand for which awakens in every human being — like clockwork — in early life, and persists till death thereafter — ?

b — Is there a model somewhere for the optimal co-integration and balance of the Sex we have with other People and the Sexual Gratification we enjoy by ourselves, within the Sexuality of an Individual — ? — if so, what is it — ?

c — At a point in the life of every adolescent, his or her psychological orientation breaks away from the Parent Objects — descends into a Tunnel of Private Passage for several years — and emerges out the other side, determinedly fixed on lovers and spouses. The role of parents in shaping the Sexual Individuality of their children is undisputed, and it is an accepted truth in virtually all cultures of the world that the damage done to a child by a sexually transgressive parent is profound, irreparable, and disabling. Yet, why is there so little scrutiny and understanding (by the average parent) of the actual mechanics via which parents create their children sexually — ? — why is there so little effort given to, so little ability for, so much paralysis in the face of so important and vulnerable a phase in the development of a young human being — ? A failure of parenting at this time could completely nullify the parenting investment made in the child to that point. Arguably, EVERYTHING for the child is in jeopardy — but why do our parents always avert their eyes when we begin to sexualize? Why does this occur at the very same moment we first seek a deeper, more alone place in ourselves (a place never before discovered or visited)? Is this as it should be — ? — is this in our nature as Humans — ? Or, is it something we have learned in culture — ?
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Our Modern Eyes are Jaded:
Pornography and the Line of Obscenity

The visual cortex is the largest and busiest part of the brain. There’s no doubt Homo Sapiens is an animal that relies heavily on sight. We take it for granted, living as we do surrounded by the rich visuals of the reality we have constructed, that to see is EVERYTHING. But, while the "food of the eye" has arguably never been saltier or contained so many empty calories, its ravenous appetite is as old as the species. Needless to say, the importance of our Sense of Sight could not have evolved overnight.

Long before there was even a dream of photography, from the time we lived in caves, to the building of the pyramids, to the castles of Versailles, there’s been a lot for humans to see in the world — more than enough to justify the evolution of our magnificent Human Eye. I only make this point so heavy-handedly because I know many people tend to think nothing was ever better in all of history than 5 minutes ago. I also don’t wish to be contradicted later in this essay, when I am making my larger point, when I say: The Eye is an old dog. He knows many wonderful tricks. He can tell a friend from a foe at a glance. He can climb a tree in duress. The eye IS everything and ALL that is true — but it knows nothing new. (more…)