Complex Blog Networks
Tuesday, December 19th, 2006Every day, Millions of surfers make their way from mainstream sites to porn sites. Sometimes they do it directly, via direct navigation and bookmarks, and sometimes they make their way in steps, through a sequence of sites. This is what I call macro-scale “Spectrumming,” which happens naturally all over the web, and refers to establishing a network of sites with different site obscenity levels.
The borderland between mainstream and adult sites is appealing to surfers because it contains content - both visual and textual - that is sexy or risqué in nature. It is also appealing to advertisers, because it lets them get the best of both worlds: large volumes of traffic from unrestricted mainstream sources, and the higher converting power of adult-oriented programs. There are a small number of site types where this seems to happen naturally — by jack mardack

